An integrated campaign to launch the latest range of Amazfit smartwatches.

Prior to the official launch, we kickstarted the campaign with a pre-launch media meet up to give the invited media, influencers and fans an exclusive sneak peek of the watches.

Riding on their influence, we ran a social media contest that gave their followers the opportunity to win the featured product to further enhance engagement.

Followed by a virtual launch on Facebook & Shopee.

The launch was then followed up with a series of digital efforts on social media and digital PR to further enhance outreach.

40++

MEDIA ATTENDANCE

3

LUCKY DRAW WINNERS

P&C

CONVERSION RATE